Welcome to the blog of Jay Sojdelius – expat Swede, implanted Chicagoan, vocational UX practitioner, designer and illustrator, compulsive writer, admittedly opinionated and argumentative. I suppose I am using this blog as a safety valve. Why or even if anyone will be reading this, I would not even presume to guess. Whether a tree that falls alone in a forest makes a sound or not is beside the point. Trees keep falling.

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